Senior Product Manager

Bhanu Pratap Seth

Payments · Healthcare · Digital Transformation

12+ years crafting digital products at scale — from Visa's global issuing solutions to Mastercard's design system — serving tens of millions of users worldwide.

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About Me

Product Leader & Innovator

Accomplished product manager with 12+ years of experience driving development and delivery of digital products across Payments, Healthcare, and Digital Transformation in both B2B and B2C sectors. Proven track record working with industry leaders Visa and Mastercard, leading cross-functional teams from ideation to launch as both an individual contributor and people manager. Expert in product strategy, scalable solution development, and full lifecycle management.

Career

Experience

Visa

Senior Manager, Product Management

Mar 2022 – Present · Bengaluru, India

Spearheaded Digital Issuing Solutions serving issuers globally via Mobile & Web SDKs reaching 20M+ users.
Delivered Visa Digital Enablement Lite App (Apple App Clips & Google Instant Apps) adopted by 10+ issuers, generating $3M+ annual revenue.
Managed and mentored a team of 4 product managers across key SDK products — Subscription Manager, Visa Purchase Alerts App.
Led commercialization, go-to-market strategy, and global rollout for Visa Digital Enablement SDKs.
Piloting instrumentation & experimentation platforms using Optimizely and Statsig.

Mastercard

Senior Product Management – Technical

Jul 2019 – Mar 2022 · Pune, India

Led Digital Experience Platform (DXP) with 200+ reusable components, driving $4.4M in cost savings.
Developed Mastercard Sonic SDK for sensory branding across mobile, web, and POS platforms.
Launched DXP Portal with self-service capabilities, reducing agency onboarding time by 95%.
Built DXP Studio drag-and-drop app builder, projected to save $5M annually.

Meditab Softwares

Business Analyst

Dec 2013 – Jun 2019 · Ahmedabad, India

Launched 10+ new products for value-added services, driving pricing strategy and vendor onboarding.
Led ONC-HIT 2015 certification and CMS compliance engagements.
Achieved $750K in total product sales and $50K in annual subscription revenue growth.

Vodafone

Assistant Technology

Feb 2013 – Dec 2013 · Ahmedabad, India

Managed database backups with Data Pump and RMAN; developed complex SQL queries and stored procedures.
Earned Employee of the Month for three consecutive months in 2013.

Recognition

Key Achievements

🏆

Visa VHack Hackathon 2023 — Runner-up

Built a Visa-powered checkout experience for Apple Vision Pro, selected from over 1,000 competing products.

🥈

Visa TechCon 2022 — Runner-up

Built Subscription Manager, a fintech product streamlining recurring payments and user control.

🎯

Visa Product Showcase 2022 — Finalist

Recognized for Family Card Sharing Service, enabling secure and flexible card access for households.

🌐

Best Financial Website Award

Won Best Financial Service Website award for Mastercard.US, built using DXP.

🤖

Product Prototyping using GenAI

Helped product teams build interactive prototypes using Visa's internal Vibe coding platform.

📄

Defensive Publication — Visa OBO Authentication

Patent for On-Behalf-of Authentication, an accessibility-focused innovation for visually impaired users (Jun 2023).

Bhanu Pratap Seth

Product Leader & Innovator

Experience

Key Achievements

Skills

Intellectual Property

Interests

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